'Smart Vehicles in a Smart World': Can Ford's New Strategy help it Fight Disruption?

Case Code: BSTR573
Case Length: 16 Pages
Period: 2014-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Ford Motor Company
Industry: Automobile
Countries: Americas
Themes: Disruption, Innovation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Ford was founded by Henry Ford on June 16, 1903, in Dearborn, Michigan. Ford went on to design a car, the Model T, and a production method – the auto assembly line – that helped transform the way people worked and traveled. In 2003, the company celebrated 100 years of auto-making. Ford had a long history of producing some incredible vehicles– cars and trucks – with amazing technology and innovative designs. The brand Ford was linked with some of the most iconic vehicles in the US, from the Model T to the F-150 pickup. As of 2018, Ford was one of the leading automakers in the world...

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search